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Media Coverage


  • 'Literacy, the edutainment way', The Times of India, Ahmedabad
  • 'Learning becomes easier when you sing along', Indian Express - Ahmedabad Newsline, September 27, 2001
  • 'Couch potatoes no more: Researcher uses TV for literacy', The Times of India, January 9, 2001
  • 'Kutchi eves' answer to Amitabh's Crorepati', The Times of India, August 3, 2000
  • IIM 'fun while you learn' concept promotes literacy, The Asian Age, July 28, 2000
  • 'Low-cost lifelong literacy', The Economic Times, September 18, 1999
  • 'Cativating through the caption', Deccan Herald, October 10, 1999


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