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What is Same Language Subtitling?
Same Language Subtitling is an award winning idea that is deceptively simple in relation to its mass impact. Just like a butterfly flapping its wings in India can alter the weather in America to create the 'Butterfly Effect', the simple addition of Same Language Subtitling on television can dramatically improve the literacy forecast of a nation to create the 'Saksharta' (or literacy) effect.

Same Language Subtitling succeeds because it is a win-win solution for education and entertainment. It is a ridiculously inexpensive and easily implementable approach to lifelong reading improvement through subliminal practice. The concept was developed and researched at the Indian Institute of Management, Ahmedabad (IIMA), in the Ravi J. Matthai Center for Educational Innovation (RJMCEI).

What is SLS?