Why songs?

• Widespread passion
• Everyday home entertainment
• Inherently repetitive
• Anticipation lyrics possible
• A variety of speeds and challenges
• People like to read lyrics
• Incidental literacy skill improvement
• Enhanced entertainment
  

• TV is part of everyday life
• Television is primarily for entertainment !
• Access: 500 million and increasing
• Popularity of film-song programmes in many regional languages and states
• Viewership of song progs: 150 million (100 million early literates)

Chitrageet

• Simple to implement
• Very popular: 2570 postcards (26 episodes)
• Created an environment for literacy
• Inexpensive